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Dior
House of Art Seoul Store Concept
The Dior House of Art redefines the shopping experience by blending luxury and culture through exclusive collaborations with local artists in Seoul, South Korea. This concept invites consumers into a world where nature and art converge, offering immersive, multi-sensory exhibits that transform the space three times a year, creating a fresh, captivating experience with each visit.
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Agent Provocateur
Virtual Fantasy Runway
Agent Provocateur will elevate the runway experience with its first-ever 3D virtual show, Once Upon a Runway, reimagining the traditional catwalk. Models will be scanned into a digital world featuring immersive environments, music, and fashion for a one-of-a-kind visual experience. ​The campaign includes an in-depth marketing strategy and AR integration, targeting the 25-34 demographic for maximum impact.
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A comprehensive strategy detailing how Calvin Klein can strengthen its U.S. market presence by leveraging key insights from the Chinese market. This plan proposes the launch of a Calvin Klein app for U.S. consumers, featuring in-app purchasing, pick-up in-store options, integrated payment functions, a personalized shopping feed, and a #CalvinNow page where users can showcase their own posts, creating a more engaging and seamless shopping experience.
Lessons from China for The U.S. Market
Calvin Klein
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An innovative expansion of Brain Dead’s home goods line, the limited-edition Teddy & Friends rug is crafted entirely from upcycled stuffed animals, breathing new life into forgotten toys through bold design. The project also outlines a guerrilla marketing strategy, creating buzz with unexpected, eye-catching ads in the lead-up to the rug’s release.
All My Friends are Brain Dead Campaign
Brain Dead
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The Dior House of Art redefines the shopping experience by blending luxury and culture through exclusive collaborations with local artists in Seoul, South Korea. This concept invites consumers into a world where nature and art converge, offering immersive, multi-sensory exhibits that transform the space three times a year, creating a fresh, captivating experience with each visit.
Dior
House of Art Seoul Store Concept
_edited.jpg)
Dior
House of Art Seoul Store Concept
The Dior House of Art redefines the shopping experience by blending luxury and culture through exclusive collaborations with local artists in Seoul, South Korea. This concept invites consumers into a world where nature and art converge, offering immersive, multi-sensory exhibits that transform the space three times a year, creating a fresh, captivating experience with each visit.
_edited.jpg)
.jpg)
Agent
Provocateur
Virtual Fantasy Runway
Agent Provocateur will elevate the runway experience with its first-ever 3D virtual show, Once Upon a Runway, reimagining the traditional catwalk. Models will be scanned into a digital world featuring immersive environments, music, and fashion for a one-of-a-kind visual experience.
​
The campaign includes an in-depth marketing strategy and AR integration, targeting the 25-34 demographic for maximum impact.
Calvin Klein
Lessons from China for The U.S. Market
A comprehensive strategy detailing how Calvin Klein can strengthen its U.S. market presence by leveraging key insights from the Chinese market. This plan proposes the launch of a Calvin Klein app for U.S. consumers, featuring in-app purchasing, pick-up in-store options, integrated payment functions, a personalized shopping feed, and a #CalvinNow page where users can showcase their own posts, creating a more engaging and seamless shopping experience.
_edited.jpg)
Brain Dead
All My Friends are Brain Dead Campaign
An innovative expansion of Brain Dead’s home goods line, the limited-edition Teddy & Friends rug is crafted entirely from upcycled stuffed animals, breathing new life into forgotten toys through bold design. The project also outlines a guerrilla marketing strategy, creating buzz with unexpected, eye-catching ads in the lead-up to the rug’s release.
